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European Holiday ends, House music back in the US. Thank you Avicii.

Summer of 2011 allowed me to further venture in my eclectic music taste. With alternative rock overwhelming my iPod for years, there was no chance that I could find anything more that I could enjoy listening to. The 2011 summer heat begged to differ; finding myself at a local NYC hookah lounge with a type of DJ I have never encountered before- extremely energetic, acrobatic, dressed in costume, my attention was captured and reeled. The summer stage was set- I fell in love with House Music.

House Music, who?

In brief for you non-haus-ians, before Rihanna sings the words“we found love in a hopeless place” those pew pews and Da da da daadas- that is house music. In a relatively short time, possibly attributing to Britney Spears' come back with a dubstep influenced song, House Music has been injected into our usual mainstream pop culture; from Rihanna featuring Calvin Harris to our reggaeton chief Pitbull featuring David Guetta, people are catching these beats like the flu.  

Born in Chicago in the 1980s and raised in Europe, we now see House Music reaching what we consider the “legal age” and returning to the U.S. With only a few sounds making it “over the pond” and breaking into the mainstream American music in the 1990s, like Danish artists Aqua and Swedish band Ace of the Base, the time has come 20 some odd years later for the possibility of House Music, returning from its holiday and, possibly buying real estate in America.  But why now? Why is our mainstream music only now being infused with House Music? 

We were able to sit down with prospective New York DJ Karim Sherif, who claimed:

 “House music has always been here, I think it was Europe that kept it going even though it started in Chicago.In Europe, house music became more electronic, melodic and progressive unlike how it started in the US when it used deep tones and the instruments imitated real instruments. And now artists like Avicii, Afrojack, and Swedish House Mafia are making segue because they each found a very unique sound and style of house music that resulted in the US noticing its force and how it can be manipulated.”

Why have you succeeded in a field where so many have struggled? And at your young age?

I believe it is here to stay. With DJs like Swedish House Mafia and David Guetta ruling the radio waves, iTunes charts, Spotify lists and in collaboration with eager amateur DJs we can keep ingraining this movement of House Music back into the U.S. I think people are looking for something different at the moment and it seems to be the theme of this decade from politics to the economy- it has been about breaking from the mold. I know that I am fairly new to the game but from the passion I can see with my fans I know that house music is definitely here to stay. I don’t think it is a momentary movement at all. I think this is the fire we have started and we only have a slight idea of the outcome. I could have never imagined selling out one of my gigs in a presale under an hour after having the site crash.

“But again we [DJs] are only one half of the equation; it is up to our fans to keep this 

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Europe is infiltrating the American mainstream music system, showcasing what they are inventing on the other side of the world and bringing them as gifts to us ravers and raggers. With Dutch, French, Swedish, Italian DJs outnumbering the handful of American DJs- Kaskade and Deadmau5, being two power houses driving the force on this side of the world, America has embraced house music with open arms. Swedish House Mafia’s December concert at Madison Square Garden and Avicii’s New Year’s Eve event at Pier 94 were both forced to release all their tickets during their presale of the event due to the volume of demand, a record breaking unbeknownst turn of events. To Avicii’s amazement the ticket vendor’s site crashed in the second minute of presale. Festivals are becoming more attractive and Ultra Music Festival in Miami will continue to be a great promoter of this era in America.   

“House music is here to stay and it’s going to keep growing, because it is still not recognized at all in many parts of the US. I predict it will be here for a long time, not particularly HOUSE music, but I believe electronic music in general is taking over the future. Real instruments used in mainstream music keeps getting less, and I feel that nobody wants to waste time. Further attributing to the growing blogosphere and media attention, meaning more access to the music online (music blogs) which spreads and gets introduced to more people at a faster pace.” 
“Many other artists, particularly hip hop and RnB, are starting to move towards it which makes me think it will continue to grow. We can also acknowledge the possibility of correlating this movement with the new hipster movement” stated up and rising DJ Viet Tran from SoGood.

We may not know what in particular is fueling this new revolution but we know it is for the best. With collaborations between music genres, our mainstream music is becoming a melting music pot. We can say that House music is only adding to the melting pot of what America was founded on. It is the moment’s pill.